Instagram Marketing Tips to Help Your Business Thrive!
In our digital age, Instagram is an invaluable tool in building a brand. Over the years, YUNG2 agency has helped a lot of businesses grow their influence through strategic content plans, captivating content, and consistency. We’ve outlined some tips and tricks that have helped our clients succeed.
1. Optimize your Hashtags
Hashtags are a great way to make sure your content is tagged in the right channels. It allows your audiences to easily search for your posts and increases the reach of the post while ensuring your content is part of the conversation.
Quick Tips:
Include hashtags when you post your image
Use at least 15 hashtags with 30 being the maximum capacity
Use 3-7 different hashtag groups for each post to alternate your audience
Discover relevant hashtags through related accounts
Use a mix of popular and niche hashtags
2. Host Giveaways
Nobody turns down a free treat. Giveaways are a great way to surge your account engagement. Encourage your audience to follow, comment, and tag their friend, to give your page an energy boost.
Quick Tips
Set out clear entry guidelines and CTA's that promote your page: “must follow, like this post, tag a friend, etc.”
Pick an image that promotes the contest and generates excitement
Use stories to drive audience to your giveaway post
Showcase the giveaway winner on your page to build trust
3. Keep Your Content Cohesive
Building a brand takes mindful consideration, and so does building your brand’s feed. Think of every post as a reflection of your business's personality. Being true to your roots is the best way to feel authentic, gain trust, and stand out on Instagram.
Quick Tips:
Keep your visual aesthetic and copy tone consistent
Give your overall feed just as much consideration as each post
Post on a regular basis at similar times to optimize your algorithm
Follow brands and businesses that are in your niche to build a social community
4. Actively Post Instagram Stories
Besides an aesthetic feed, Instagram stories is a great way to build your brand and interact with your followers. While each story feature is unique, they all work together to generate engagement through polls, Q&A’s, emoji sliders, and more.
Quick Tips:
Announce new posts on your Instagram stories
Use interactive features like polls, quizzes and questions
Save your favourite stories to your Instagram profile highlights
Be creative, be real and be you! Post behind the scenes, process, and blooper content!
5. Sponsored Posts & Paid Marketing
Sometimes you just need a little boost and there are a lot of ways to grow your Instagram. Using sponsored ads and influencer outreach gets your content in front of the right audience. These are both great ways to expand your following and increase reach to a wider audience.
Quick Tips:
Refer to your social analytics to choose the optimal ad audience
A/B test your ads to see which one performs best
Pick Influencers that compliment your brand
Build lasting relationships with influencers for continued growth
6. Analyze Instagram Insights
Instagram comes with several free features to track your account progress. In the analytics section, you can find important insights on who your audience is, when they are active and which of your posts are performing the best. With these insights comes the opportunity to strategize your feed.
Quick Tips:
Cater to an audience with highest engagement
Optimize posting times
See which posts performed best and continue creating similar content
Use these insights when you create sponsored ads & posts
Success on Instagram extends beyond the platform and contributes to brand growth in other aspects of the business. YUNG2 Agency has curated content for many brands and has gained Instagram popularity over the years. Take advantage of our tips to start growing your business with lnstagram.