How to Grow a Strong Presence on Social Media
Small businesses doesn’t have to mean small media presence. At YUNG2 Agency, we’ve helped several local brands grow through social media, enhancing their popularity as a whole. If you want to stand out without breaking the bank, try engaging with your digital space. These tips will help you get started.
1. Create Content that Resonates with your Audience
The key to creating content that increases engagement is not only about the aesthetic but the conversations it can start. Other than creating content to stand out from other brands, you also have to consider how your content can create meaningful conversations that will encourage your audience to react, comment, and share your post to others.
QUICK TIPS:
Focus on quality over quantity
Start A/B testing to find out what types of content performs best
Write captions that asks questions and drive engagement
Keep your visuals interesting and eye-catching
2. Interact with your Audience
Social media has the power to create genuine connections with your customers that helps with building their trust and loyalty with your brand. Whether you’re announcing brand updates or responding to customers, there are many ways you can connect with your customers to let your personality shine through.
QUICK TIPS:
Keep your brand voice consistent
Stay conversational and personable
Engage and interact with other brands in your niche
Take advantage of instagram story features including polls, questions, quizzes and more
3. Measure your Growth
Another great tool for finding out how your Instagram is performing is Social Analytics. Social analytics provides information and statistics that can tell you how your content is performing, how to target your audience, and what you can do to maximize your social media marketing strategies. It will also give you an update of the best posting times, most effective hashtags, and what kind of content your audience resonates with most.
Prioritize audiences with the highest engagement
Analyze your social analytics to optimize your posts
Research other successful brands
4. Be Authentic
To stand out from hundreds of other brands in your niche, just be authentic and let your personality stand out. You can express your creativity and personality through original content, captivating captions, and responding to your followers.
QUICK TIPS:
Post original content
Stay consistent with your brand voice
Keep copy catchy and concise
Prioritize your visual aesthetic
The use of Instagram to grow a business is increasing in our age of social media. It is a powerful tool to build brand awareness and increase your ROI’s. We have helped many clients successfully grow their brand by enhancing their digital presence and directing them with effective marketing strategies. Instagram has found their way into our daily lives and we’re here to help you maximize your business potential with our social media expertise.